The OOH and Apple iOS 11 Connection

The OOH and Apple iOS 11 Connection

Did Apple’s iOS 11 Breathe New Life into QR Codes? If so, here’s how Out of Home (OOH) advertisers can take advantage of what’s to come.   QR codes were first noticed in the US around 2010 with infamous Calvin Klein billboard. A very innovative and practical use of the QR code that also kept in mind the overall user experience by driving them to a mobile-friendly video about their brand. This was a perfect way to say “Hey! This is a QR code and this is how to use them”, right? Well unfortunately the advertising agencies in US didn’t get the message and they went QR code crazy by racing to launch campaigns without the end user in mind. There were QR codes on moving vehicles, highway billboard signs, cupcakes and all other types of materials that potentially drove a misunderstanding of how QR codes should be utilized. In other words, the race to be a “first mover” saturated the industry with useless 2D barcodes that immediately caused the tech industry to discredit their value. Couple that with the fact that majority of mobile users carried Blackberries, which had a subpar web browsing experience and you have the perfect climate for technology bloggers to throw QR codes under the bus. So why QR codes now? Well, primarily because the heavy adoption of smartphones and social media sites have been a combination that denotes a strong need for their use.  Keep in mind that in 2010 the true value of QR codes was overshadowed by the hype surrounding how cool they functioned. Meaning, advertisers were so fascinated about how...
It’s Time to Upgrade Your Event Badges

It’s Time to Upgrade Your Event Badges

The Millennials are Coming… and It’s Time to Upgrade Those Antiquated Event Badges SCANTrivia Networking Event Badges to the Rescue!   Every event has badges that display the name of the attendee, company and maybe their title. This is a must for identification during events and has been for the last millennium. Wait… that’s a long time! You mean that over the past 100 years no one has come up with a creative way to use the space on event badges other than identification? I would say it’s time to mix it up a bit. No pun but that’s exactly what the SCANTrivia Networking Event Badges do… they prompt attendees to mix it up a bit with ice-breaking trivia questions that drive interaction. If you haven’t kept up with the new lingo it’s called Gamification and it is quietly being adopted by large corporations around the country to prepare for the millennials (Shhhhh! I wasn’t supposed to tell you that). In fact, some of our clients such as Pfizer, Cognizant, Dell, Aetna and Cardinal Health are already ahead of the game. The question is… where’s your company? Have you taken a hard look at traditional methods to see if they’re relevant to the next generation? Or will you be the company from years ago that said “We don’t need social media as part of our business” and is now trying to catch up. How about the company that said “i-Phones are for kids. I’ll stick to my Blackberry!” Remember that? Well, do a little research on Gamification and you’ll see that it’s the next technological approach for appealing to...

Exhibitor Insights with SCANTrivia Event Gamification (Extreme Networks)

Extreme Networks says SCANTrivia was a Event Great Ice-Breaker Participating exhibitors of the SCANTrivia gamification platform during the Ohio Educational Technology Conference experienced increased dwell-time and engagement from the attendees. As each attendee scanned the exhibitor QR code they were asked a question about their product or service. This prompted each attendee to engage with the exhibitor in order to get the question correct and earn points. Video Transcription (Extreme Networks Exhibitor) I’m Andrea Smith from Extreme Networks and I run the marketing here. We participated in the SCANTrivia – It’s really fun. We used it as an opportunity as a networking company to leverage our NFL relationship and create a fun question. Our question was we provide the wireless for what league and what big event. And the answer was NFL Superbowl because was provided the wireless for the recent Superbowl so we have a lot of cool stats. It’s been great event ice-breaker opening up conversations. We also left a hint in our booth because we work with the Hall of Fame so if they come up because they can’t figure out what the answer is… it’s pretty much right there for...
Exhibitor Insights with SCANTrivia Event Gamification (Rosetta Stone)

Exhibitor Insights with SCANTrivia Event Gamification (Rosetta Stone)

Rosetta Stone Drives Exhibitor Engagement with SCANTrivia Event Gamification Participating exhibitors of the SCANTrivia platform during the Ohio Educational Technology Conference experienced increased dwell-time and engagement from the attendees. As each attendee scanned the exhibitor QR code they were asked a question about their product or service. This prompted each attendee to engage with the exhibitor in order to get the question correct and earn points. Video Transcription (Rosetta Stone Exhibitor) My question was in the US what percentage of the people are bilingual? Actually it’s working really well because what it does is it gets clients or prospects to a booth they may not come over to especially if you’re not in a prime location at the conference center. It’s a nice way for them to ask you a question and it prompts you to talk about your...

Exhibitor Insights with SCANTrivia Event Gamification (Edcite)

Edcite Educates Attendees with the SCANTrivia Event Gamification Platform during Technology Conference Participating exhibitors of the SCANTrivia platform during the Ohio Educational Technology Conference experienced increased dwell-time and engagement from the attendees. As each attendee scanned the exhibitor QR code they were asked a question about their product or service. This prompted each attendee to engage with the exhibitor in order to get the question correct and earn points. Video Transcription (Edcite Exhibitor) We used a question about what our product does and we basically picked the thing we find is our core value in Ohio which is that we provide online assessment that promotes authentic learning for students and gives teachers feedback. So it was a pretty easy question but it started a lot of conversation with people who came by our booth because a lot of teachers are looking for practices and something that helps their students learn. We thought it was a good conversation starter it also drew a lot of people trying to get to every booth that we might not have talked to otherwise so it was great. About Edcite Edcite enables teachers to create high-quality, easily customizable, interactive content to fit their class. Our mission is to improve teacher efficacy and student learning through an engaging digital experience....

Exhibitor Insights with SCANTrivia Event Gamification (Microsoft)

Microsoft Boasts about Exhibitor Booth Traffic and Engagement Results during Technology Conference Participating exhibitors of the SCANTrivia platform during the Ohio Educational Technology Conference experienced increased dwell-time and engagement from the attendees. As each attendee scanned the exhibitor QR code they were asked a question about their product or service. Several exhibitors, including Microsoft, had 2 SCANTrivia signs in their booth which encouraged the attendee to explore several products in order to get the correct answer.   Video Transcription (Microsoft Exhibitor) We had 2 questions we were asking the folks as they came by the booth. The first question was actually dealing with our Microsoft Educator Community which actually prompted a lot of engagement especially from the teachers that came by. The second question actually dealt with the devices that are on the table. So when they would come by and they would ask the question, we would walk them around the table and have them guess which device actually fit within that category. So the engagement was super, super high and we are really thankful for you guys in being able to put that question out there for us.  ...