Interactive Trade Show Displays and Sponsor Materials will Drive Attendee Engagement in 2017

How to Convert Eyeballs to Finger Taps with Interactive Trade Show Displays and Sponsor Materials As an event sponsor or exhibitor you pay top dollar to get as much exposure at trade shows as possible. Your options usually range from 10×10 to 20×30 booth spaces if you’re an exhibitor and if you’re a sponsor you may be offered anything from program booklet space to banners to carpet logos. For sponsors, literally every inch of the venue where attendees travel is valuable real estate. Just about any area that receives foot traffic can be transformed into opportunity for you to get your brand in front of attendees. But is that considered to be engagement? Did the attendee actually stop and interact with your brand or did they merely thumb over your booklet ad, walk past your banner display or even worse, just stand on your carpet logo? Okay, so that’s a bit harsh but you do get my point. Although I respect the influence of multiple impressions from a marketing standpoint (It’s all about eyeballs) I can’t help but point out that we now live during a time where everyone not only carries a smartphone but they use it as a tool to connect with people, learn about products and share content. Considering our company has created solutions to increase what I call Interactive Touch Points (ITPs) for brands, I often scratch my head when I come across sponsorship ads or booths at events where there’s no second or third level experience that the attendees can access. In other words I’m asking myself “why haven’t brands upgraded their trade show...

How’s That Exhibitor Passport Working for You?

The Trade Show Exhibitor Passport is a Thing of the Past Most Trade Show Managers, Event Planners, and other event marketing professionals are familiar with, “Exhibitor Passports.”  If you are unfamiliar with “Exhibitor Passports”, they are given to attendees as a means of providing a way for them to win prizes at events. The way it works is simple: the attendee walks around to a list of exhibitors and get their “Exhibitor Passport” stamped by each one they visit.  They are then entered into a drawing to win prizes. Has any Event Planner, or Trade Show Manager ever stop to ask their exhibitors and sponsors, “How’s that exhibitor passport working for you?”  Well, I have and what I have found is that the answer is usually something like, “It is annoying.” “The attendees don’t stop to talk, they just want their exhibitor passport signed.”  In a nutshell, the overall opinion is that they are unhappy and they are a hassle to deal with at events. The SCANVenger Hunt Platform provides a high tech way to engage attendees with exhibitors and sponsors at conferences and trade shows.  You can motivate attendees to engage with exhibitors so they can be educated on their products and services … with their mobile device.  For example, at a recent medical conference, the exhibitors /sponsors received 51.27% of the Interactive Impressions for the 3 day conference.  This translated to an average Hyper-concentrated Dwell Time of 14 minutes per exhibitor/sponsor.  Considering the average dwell time to get a card stamped is a lot less, it seems like the logical choice to engage attendees is by way...

The SCANVenger Hunt platform puts the “engage” in employee engagement

Believe it or not, the year is coming to an end and it is time to put the final touches on the year end, and holiday parties.  The typical setting for these types of gatherings include the usual music, food, drinks…maybe some dancing.  The purpose of the year end events are not only to share in the success of the company, but also to provide a way for the employees to get to know each other outside of the office.  With employee retention being a concern, especially for skilled workers, companies are constantly looking for ways to retain good employees by offering competitive salaries, offering professional development opportunities, and recognizing their employees’ achievements. These are all great, but what about event engagement with the employees on a deeper level? You may have heard that the SCANVenger Hunt Platform has a proven formula for engaging attendees at events, but what you may not know is that it works great for prompting employee Engagement.  If you are planning your year end or holiday events for 2016, the SCANVenger Platform is the perfect solution for turning your typical event or holiday party into an engaging and interactive meeting.  This will help to foster relationships on a deeper level all while taking this employee engagement as an opportunity to align them with the organization’s goals and objectives. There is still time to include the SCANVenger Hunt Platform in your year end events for 2016.  Contact us at 1.800.975.5161 to speak with one of our representatives.  They will be happy to speak with you and provide an effective way to include the SCANVenger Hunt...

QR Codes with a Purpose

How SCANVenger Hunt became One of the Experts in QR Code Monetization Before SCANVenger Hunt was born…we existed as COMTACTICS.  COMTACTICS was a marketing agency that focused on cutting edge technology; QR Codes, NFC, mobile marketing, social media etc.  In November 2011, COMTACTICS received recognition from CNN Money on a designer QR Code we created as a concept using the Gillette brand as the focus.  This was very exciting for us because at that time, people were still on the “Social Media Bandwagon” and had just started to take a peek at QR Codes and how they can be used for marketing.  Since 2011, the popularity of QR codes has grown and now they are used for everything from mobile payments, to product labeling, to print advertising.  So now, in 2016, we look at the attention and activity received from CNN for the designer Gillette QR Code and wanted to share how this translates into valuable data for the Gillette brand. When scanned (works best with the iNigma barcode scanner) The designer Gillette QR Code leads you to a mobile web page that demonstrates how to use the Gillette razor for various shaving tasks.  This particular campaign was targeted to males that use the Gillette razors.  The Gillette Designer QR Code designed by COMTACTICS received nearly 2,500 QR Code scans from consumers. Talk about matching consumers to brands…I would say that COMTACTICS (SCANVenger Hunt LLC) definitely hit the nail on the head!  Although this was just a concept, we can only imagine how this would have been if it had been implemented by Gillette and its parent company Proctor...

Houghton Mifflin Harcourt (HMH) use The SCANTrivia and 3GearsUp Event Application to Add Engagement with Real-time data to a Paperless Conference Environment

Over the past few years HMH has taken an innovative approach to educating their sales team about products by using the SCANTrivia application as part of their Digital Showcase. SCANTrivia provides gamification that prompts user engagement as they earn points for product knowledge. SCANTrivia was first introduced to the HMH conference in 2015 and it was well received as it produced over 16,000 total interactive impressions during the 3 day...

Evolution of Gamification in the Event Space

You have probably already experienced gamification and its ability to engage your attendees.  But you may not have thought about how gamification has changed and evolved in the event space. This evolution is worth a review, to see how the platform has adapted to both the technology and the attendee experience. The earliest gamification idea can be traced back to the introduction of frequent flyer miles with airlines.  But while this provided incentive for behavior, and rewarded loyalty, it was more of tracking rewards for yourself.  True gamification ties in status levels and achievement in competition with incentivized behavior and collaboration.  The term ‘gamification’ was coined in 2003, but only gained widespread popularity in 2010.  This popularity surge makes sense, with mobile devices becoming more prominent after 2007 and app usage increasing after its introduction in 2008.  So, gamification is still relatively new and can almost be considered as in development with new technology and engagement parameter changes. Gamification has become increasingly popular and well suited for the trade show industry. In terms of a show or event, you have a specific time frame for playing, you incentivize collaboration with participants, both attendees and exhibitors, and you provide clear feedback on personal achievement and how it relates to other participants.  What’s more, you are driving behavior from attendees for further engagement with exhibitors who participate in the platform, and that can help start conversations on the show floor. Where the practice has really taken off is with the inclusion of data, and exhibitors and show organizers can now use data to develop a more engaging experience for the attendee.Data...