Did Apple’s iOS 11 Breathe New Life into QR Codes? If so, here’s how Out of Home (OOH) advertisers can take advantage of what’s to come. QR codes were first noticed in the US around 2010 with infamous Calvin Klein billboard. A very innovative and practical use...
How to Convert Eyeballs to Finger Taps with Interactive Trade Show Displays and Sponsor Materials As an event sponsor or exhibitor you pay top dollar to get as much exposure at trade shows as possible. Your options usually range from 10×10 to 20×30 booth...
Believe it or not, the year is coming to an end and it is time to put the final touches on the year end, and holiday parties. The typical setting for these types of gatherings include the usual music, food, drinks…maybe some dancing. The purpose of the year...
How SCANVenger Hunt became One of the Experts in QR Code Monetization Before SCANVenger Hunt was born…we existed as COMTACTICS. COMTACTICS was a marketing agency that focused on cutting edge technology; QR Codes, NFC, mobile marketing, social media etc. In...
Over the past few years HMH has taken an innovative approach to educating their sales team about products by using the SCANTrivia application as part of their Digital Showcase. SCANTrivia provides gamification that prompts user engagement as they earn points for...
You have probably already experienced gamification and its ability to engage your attendees. But you may not have thought about how gamification has changed and evolved in the event space. This evolution is worth a review, to see how the platform has adapted to both...
