Gamification as an Event Icebreaker – A proven success

The National Retail Federation Drives Networking at NRF NXT Conference with Event Icebreaker and Gamification Platform

The National Retail Federation (NRF) is the world's largest retail trade association. Its members include department stores, specialty, discount, catalog, Internet, and independent retailers, chain restaurants, and grocery stores.

Each year the NRF holds several conferences with their largest, called Retail's Big Show, averaging over 30,000 attendees and is known as the world's leading annual retail event.

The newest of their events is the NRF NXT conference. NRF NXT is an exclusive event designed to make it easy for attendees to connect and share digital commerce and marketing challenges and solutions. The conference has member-curated content, small-group sessions and peer-to-peer networking.

During this year's 3 day conference NRF NXT included 9 networking opportunities for their attendees. One of them was our very own 2 Truths and a Lie which continued throughout the conference as a network and event icebreaker.

NRF NXT used our custom import solution for their event which integrated into their event app and registration system seamlessly. Beyond that, they did an awesome job with promoting the activity which had a great impact on participation.
(see below).

"2 Truths and a Lie was a huge hit at NRF NXT! A proven success for attendees to connect throughout a conference that was designed for specialized networking opportunities!"   
Adam Reiter
Project Manager, Trade Shows and Events


(Integration and Promotion Example)

NRF uses Event Icebreaker networking badges