Mall Property and Retail SCANVenger Hunts
SCANVenger Hunts drive visitors to retail locations and business district establishments while using experiential marketing as the fundamental tactic for engagement. Unlike your traditional scavenger hunts, SCANVenger Hunt players use their phones to find locations and unlock the tasks when they scan a QR code. They are then prompted to go inside to perform tasks that encourage interaction with their product or service.
Whether the task is to go inside Clarks and try on their Wave shoe and upload a pic to Facebook or find the latest flavor on the menu at Cold Stone Creamery, players always have fun while making purchases along the way.
SCANVenger Hunt retail courses can either be guided or self determined. Guided course are usually for planned activities which have a specific start and stop time. Self determined course can be set up and left in place for extended periods of time.
Retail Hunts Increase:
– Location Awareness
– Brand Knowledge
– Social Media Exposure
– Visitor Dwell Time