How to Best use Gamification in Retail, Work and Trade Show Environments
If you’re reading this, it’s probably because you want a better understanding of what gamification is and how to make it work for you, or, if you’ve used it in the past with less-than-stellar results, how to take that failed gamification effort and turn it into a success. Everyone from Fortune 500 companies to teachers are looking into how they can best utilize gamification because of its ability to entertain, educate and most importantly, ENGAGE users and keep them engaged. As its name suggests, gamification does this by using game thinking and game mechanics in non-game contexts. Gamification taps into people’s desire to enjoy fun, friendly competition AND get rewarded for their efforts.
We can tailor our gamification solutions to fit your needs, and we’ve worked with businesses and organizations across the country to do just that. Here’s how we can make gamification work in retail, in the workplace and at special events:
Retail: Retail locations and mall properties that turn to us for gamification solutions typically have two goals in mind: increase customer traffic and increase sales. One of our gamification solutions, SCANVenger Hunt, benefits retailers by increasing location awareness, brand knowledge, social media exposure and visitor dwell time, all of which can lead to more customers and increased sales. There’s plenty of flexibility with this platform because we can customize it to meet your needs. SCANVenger Hunt retail courses can either be guided or self-determined, and can have a specific start and stop time or be set up and left in place for extended periods of time.
Workplace: More employers are turning to gamification to better engage their employees and keep them engaged. If done correctly, gamification in the workplace can motivate employees, create a positive work environment and encourage employees to reach company goals. Our SCANVenger Hunt platform can be used to drive corporate objectives and program goals through team-building, and we can work with your company to create unique tasks which correspond to your company’s desired outcome.
Special Events: Two of the biggest challenges conference and meeting planners face are creating opportunities for meaningful participation for attendees, as well as making sure that vendors and exhibitors have opportunities to interact with attendees. Our SCANVenger Hunt and SCANTrivia events are always a hit at trade shows, conferences and destinations because they drive and direct foot traffic, they eliminate the traditional punch, stamp and bingo cards, they increase sponsor and advertisement real estate and they educate through game activity that’s fun and exciting.
The SCANVenger Hunt and SCANTrivia platforms provide engagement through gamification, Interactive Attendee Badges, and lead retrieval. Whether you have a conference, trade show or destination driven event our high-tech QR code scavenger hunts, lead retrieval and game components can provide quantifiable value.
Contact us to discuss how we can make gamification work for you!