SCANVenger Hunt Lead Retrieval Component Helps Exhibitors Gain Quality Connections
Everywhere you turn, people are looking to get the most bang for their buck, including at conferences and trade shows. This is especially true for the exhibitors at these events, who hope their investment of time and money generates leads and sales. Adding the SCANVenger Hunt to your event can ensure your exhibitors’ money is well spent.
The SCANVenger Hunt is easy for both exhibitors and event attendees to use. First, attendees use their smartphones to scan a QR code at participating booths in order to earn points for prizes. A scan of the QR code reveals a question that the exhibitor has formulated about their product or service that the attendee must then ask the exhibitor. This leads to increased engagement between the exhibitor and the attendee, as well as leads the exhibitor can follow-up on after the event.
The International Association of Venue Managers used the SCANVenger Hunt at its trade show for exhibitor lead retrieval and attendee engagement. “It’s started to open a lot of doors for our exhibitors and even our attendees who weren’t quite sure what that exhibitor might have done,” said Kelly McDowell, a client solutions manager with IAVM. “It’s given us a good chance to have SCANVenger Hunt in their booths to get people to stop by so it’s been great.”
In addition, event planners don’t have to pay for separate and expensive lead retrieval systems for their exhibitors because attendees’ profiles are automatically included into the event database once the attendee scans the SCANVenger Hunt QR code.
The Southwest Veterinary Symposium wanted to enhance its exhibitors’ experience and used the SCANVenger Hunt platform in order to do that.
Tina Garcia, the executive director for SWVS, said “All the feedback from the exhibitors has been very, very positive. They’ve gotten really good leads. It’s a great way to start the conversation.”
The SCANVenger Hunt and SCANTrivia platforms provide engagement through gamification, Interactive Attendee Badges, and lead retrieval. Whether you have a conference, trade show or destination driven event our high-tech QR code scavenger hunts, lead retrieval and game components can provide quantifiable value.