Exhibitor Booth Traffic Ideas that Drive Engagement Through Gamification

Conference event planners are often looking for exhibitor booth traffic ideas and gamification platforms to keep their stakeholders happy during their events. Whether it’s sponsors looking for brand exposure or exhibitors hoping for engagement by way of an exhibitor passport, they’re both depending on the event planner to provide a solution to fulfill their needs.

Traditionally, this has been done for sponsors by placing their logos in high foot-traffic areas of the venue and estimating the number of attendees that will show up at the event to calculate potential “eyeballs”.  Sponsors are offered to place their logos on anything from hotel keycards to the charging stations in the “Genius Lab”.

For exhibitors, booth traffic is usually promised by way of some type of show floor activity such as an exhibitor passport, trail map or punch card. Attendee are asked to take this card to each participating exhibitor and get their card punched or stamped as proof of stopping by their booth.

Although these methods are fine and dandy wouldn’t it be an added bonus if there was a way the sponsor or exhibitor could weigh their investment against measurable interaction to justify ROI?

Well there is and corporate event planner are now including this opportunity in their sponsor prospectus as added value for their stakeholders.

It’s the SCANTrivia Gamification platform and I have listed 5 reasons it’s a great fit for any event planner wanting to provide new solutions for their exhibitors or sponsors.

1. SCANTrivia Provides Hyper-concentrated
   Impressions with Measurable Brand Dwell-time
   SCANTrivia takes attendees deeper into the sponsor’s and exhibitor’s product or service through gamification that prompts direct interaction with their brand. The platform aggregates all activity, including the engagement time and produces analytics that can be downloaded to measure performance.

    

2. SCANTrivia Provides True Exhibitor Engagement
   With all the many solutions for driving traffic to exhibitor booths, SCANTrivia offers true exhibitor engagement. Whether it’s an exhibitor passport program or an in-app check-in scavenger hunt, neither traditional methods prompt the attendee to actually interact with the exhibitor. Event apps that offer gamification by way of check-ins can be done from anywhere without visiting the exhibitor.Trail maps and bingo cards may get the attendee to the booth but their only motivation is to get their card punched or stamped without interacting with the exhibitor. Worse then that is when the attendee grabs a handful of the exhibitor’s cool promotional items while they’re anxiously waiting to have their card stamped so they can hurry to the next participating exhibitor. SCANTrivia not only drives foot-traffic but it also increases interaction with each visit by prompting attendee-to-exhibitor engagement through true gamification tactics.

3. SCANTrivia Increases Product Knowledge
   Although “eye-balls” are impressive increasing measurable product knowledge through brand engagement is far more valuable. SCANTrivia provides this value by allowing the attendees to learn more about the sponsor or exhibitor through the activity.

4. Promotes Fun Synergy Between Attendees and Exhibitors
   One of the most important but sometimes overlooked component of SCANTrivia gamification is its ability to add a high-energy fun to the event. It serves as a great ice-breaker between the exhibitor and attendee making it easier for them to bridge their sales pitch. Considering the attendees are visiting the exhibitor with expectations of earning points it puts the power in the exhibitor’s hand and opens the channel for dialogue before they give up the answer.

5. Helps to Off-set Overall Event Costs and Eliminates
   the Need for Lead Retrieval Systems
   SCANTrivia helps off-set event costs by allowing the event planner to resell locations. Many planers have not only been able to off-set the cost of the SCANTrivia platform but also have been able to increase their overall revenue. SCANTrivia adds sponsor real estate through the Interactive Name Badges, Leaderboard, game landing pages and the Interactive Game Wall. It also eliminates the need for traditional lead retrieval systems through it’s optional lead capture component.

To learn more about SCANTrivia regquest a demo or give us a call at: 1-800-975-5161