Mobile Event App for 2016

Launch your Next Conference with the 3GearsUp Event App Platform Happy New Year everyone! 2016 has just started and by all means it is set to be another all around mobile year, following and even boosting the trends we witnessed in 2015. One of which being that more and more businesses have gone mobile or are planning to do so, adjusting their growth strategies to boost customer engagement and increase revenues. And what better occasion to start out grand with the start of a new year? That’s an event itself! Speaking of which, whether your business is small or big, if you’re planning an event for 2016 you should take it mobile. The benefits of crafting and delivering a tailor made event app are big: from widening and increasing user engagement, to saving on logistics costs, to gaining precious feedback for your future activities or creating the right buzz to present new products or services. Global conferences, local happenings, festivals, workshops… all these events share the opportunity to bring closer together the businesses and organizations behind them and the rest of the world, and it’s in that connection-making that event apps work their magic. Attendees expect to be able to find information quickly, scan schedules and speakers’ lists, find venues easily, share opinions with others and send their feedback and suggestions, all on the go before, during and after the event. By providing a dedicated event app, all that is possible. With that understanding, we would like to introduce the 3GearsUp mobile application platform by inviting you to demo the functionality. We are sure that you’ll consider 3GearsUp for you next event...

How We Can Make Gamification Work For You

How to Best use Gamification in Retail, Work and Trade Show Environments If you’re reading this, it’s probably because you want a better understanding of what gamification is and how to make it work for you, or, if you’ve used it in the past with less-than-stellar results, how to take that failed gamification effort and turn it into a success. Everyone from Fortune 500 companies to teachers are looking into how they can best utilize gamification because of its ability to entertain, educate and most importantly, ENGAGE users and keep them engaged. As its name suggests, gamification does this by using game thinking and game mechanics in non-game contexts. Gamification taps into people’s desire to enjoy fun, friendly competition AND get rewarded for their efforts. We can tailor our gamification solutions to fit your needs, and we’ve worked with businesses and organizations across the country to do just that. Here’s how we can make gamification work in retail, in the workplace and at special events: Retail: Retail locations and mall properties that turn to us for gamification solutions typically have two goals in mind: increase customer traffic and increase sales. One of our gamification solutions, SCANVenger Hunt, benefits retailers by increasing location awareness, brand knowledge, social media exposure and visitor dwell time, all of which can lead to more customers and increased sales. There’s plenty of flexibility with this platform because we can customize it to meet your needs. SCANVenger Hunt retail courses can either be guided or self-determined, and can have a specific start and stop time or be set up and left in place for extended periods...

The Downsides of Gamification and How to Avoid Them

Gamification and How to Avoid the Potential Downsides We are HUGE advocates of gamification (because it’s what we do) and we’ve seen how gamification has helped our clients achieve their goals of building morale in the office, educating meeting and conference attendees and getting participants more interested and engaged. However, if it’s executed poorly, gamification can lead to more headaches than successes. Here are three pitfalls that can doom your gamification plan, as well as ways to avoid them: Lack of Strategic Connection: Any business owner or leader of an organization knows how essential it is to have a strategic plan in place to produce desired results. If there’s no roadmap for success, your team will likely get lost along the way. The same rings true if you try to implement a gamification plan without a strategic connection to your overall goals and objectives: your participants will likely lose interest and stop playing. If you’re considering gamification, first ask, “Does it make sense to gamify this activity?” If it doesn’t make sense or if you’re having trouble connecting your gamification plan with your overall objectives, it’s time to go back to the drawing board. Frequency: Too much of anything, including gamification, can cause problems, and if you overdo it, then you defeat the purpose of the exercise. Yes, you want conference attendees, employees or shoppers engaged with your product or service through gamification, however if they’re playing the game too often or for too long you may distract them from achieving the desired outcome you had hoped for. One of our signature gamification platforms, SCANVenger Hunt, can help you...

Why Gamification Works

No matter where we turn it seems that we’re reading or hearing about gamification more and more: it’s used by employers to increase employee engagement, it’s used by businesses to enhance and tailor their customer’s experience, gamification is used in the classroom as a teaching tool, and there are even college courses dedicated to the science of gamification and how to continue to improve it.   We know you understand HOW gamification works, but it’s not always explained WHY it works, so we wanted to break down three key reasons why gamification is a great tool for everyone, from the business person looking to increase customer traffic, to the meeting planner working to get attendees more involved with the event.   1 – It’s entertaining: If it’s not fun or if it’s boring, we can guarantee that people won’t want to be involved. But like its name suggests, “gamification” takes game thinking and game mechanics and applies them to non-game contexts, making them fun and interactive, while also adding an element of friendly competition. Our Interactive Game Wall always seems to be a big hit at every conference or trade show we attend, and participants say it’s because it brings excitement to the event, and it’s a lot of fun. But just being fun isn’t enough to drive results, gamification also works because…   2 – It’s engaging: You can have the most entertaining gamification elements in the world, but if they’re not engaging, you’ll likely end up with a failed gamification project. Successful gamification aims to use the power of intrinsic motivation to encourage participants, whether they are...

Interactive Game Wall Increases Sponsor Engagement and Brand Interaction at Conferences

Conference and Trade Show Sponsors Increase Brand Impressions with Interactive Game Wall (IGW) The Interactive Game Wall (IGW) always seems to be the big hit at every conference or trade show for driving sponsor engagement and attendee interaction. The 8’x’10’ wall has 30 QR codes that link to questions about the sponsor’s product or service which extend the value well beyond the traditional static logo placement. When players answer the question correctly, the following page is embedded with a link that allows the user the opportunity to learn even more about the brand by visiting the sponsor’s web site. Sponsors are pleased because the IGW provides a deeper level of engagement versus having their logo placed on bags with other brands or buried in program booklets. The sponsor is allowed to place a 65″ banner across the top of the IGW which is generally located in a high-traffic area near registration for the duration of the conference. This gives the sponsor “walk by impressions” as well as the IGW engagement. The IGW not only allows for the registered players to learn more through game trivia but it also provides a hyper- concentrated dwell time of about 13.5 minutes per users. When this gamification element is added to the SCANVenger Hunt at your event it becomes the perfect solution for sponsors to gain  maximum exposure. HOW IT WORKS Initial Engagement 1. Attendees are encouraged through email to preregister to play SCANVenger Hunt prior to the event. Each participating attendee will scan a bonus code that prompts them to register and answer a question about the sponsor to earn their first...

SCANVenger Hunt – Using QR Codes for Conference and Trade Show Lead Retrieval

 SCANVenger Hunt Lead Retrieval Component Helps Exhibitors Gain Quality Connections   Everywhere you turn, people are looking to get the most bang for their buck, including at conferences and trade shows.  This is especially true for the exhibitors at these events, who hope their investment of time and money generates leads and sales.  Adding the SCANVenger Hunt to your event can ensure your exhibitors’ money is well spent. The SCANVenger Hunt is easy for both exhibitors and event attendees to use.  First, attendees use their smartphones to scan a QR code at participating booths in order to earn points for prizes.  A scan of the QR code reveals a question that the exhibitor has formulated about their product or service that the attendee must then ask the exhibitor. This leads to increased engagement between the exhibitor and the attendee, as well as leads the exhibitor can follow-up on after the event. The International Association of Venue Managers used the SCANVenger Hunt at its trade show for exhibitor lead retrieval and attendee engagement.  “It’s started to open a lot of doors for our exhibitors and even our attendees who weren’t quite sure what that exhibitor might have done,” said Kelly McDowell, a client solutions manager with IAVM. “It’s given us a good chance to have SCANVenger Hunt in their booths to get people to stop by so it’s been great.” In addition, event planners don’t have to pay for separate and expensive lead retrieval systems for their exhibitors because attendees’ profiles are automatically included into the event database once the attendee scans the SCANVenger Hunt QR code. The Southwest Veterinary...